The Playbook
A paid guide with your method, step by step, plus the templates to run it.
You built an audience that trusts you. I build the product they'll pay for, launch it with you, and we split what it earns. No upfront cost. No agency retainer.
Why the views aren't turning into income.
You post. It goes well. People save it, share it, and DM you "do you have a course?" Then the post ages out and the moment is gone. Next week you do it again.
Every post is free work until there is something behind it to buy.
Hours of thinking, filming, and editing. In your voice. For free.
Saves, shares, new followers, and a DM that says "do you sell anything?"
The post ages out. The moment passes. Nothing was there to catch it.
If you've ever typed "not yet, but soon" into a DM, this page is for you.
Four steps. Most of them are mine.
I go through your best posts, your comments, and the questions in your DMs. The product is usually already there. People have been asking for it. We pick the one thing your audience is most ready to pay for.
The outline, the material, the design, the sales page, the checkout, the delivery. Course, playbook, toolkit, membership, whatever fits you. You review it. You don't build it.
I write the launch: the carousels, the reel scripts, the story sequence, the DM replies. You post in your voice, on your schedule. Your audience never feels a pitch that isn't you.
You keep the audience, the brand, and the product. I get paid the same way you do: only when it sells. Then we keep improving it together.
We agree the split and write it down before I build anything. You keep the product, the brand, and the audience either way. No retainer. No invoice that shows up whether it sold or not.
Six shapes that sell on Instagram.
The right product depends on what your audience already asks you for. These are the shapes that work on Instagram, and roughly what they sell for.
A paid guide with your method, step by step, plus the templates to run it.
Templates, presets, scripts, checklists. Things people use, not just read.
A 7 to 30 day guided challenge with daily prompts and a finish line.
One live 90 minute session. Recorded once, sold for years.
Your full signature course. Video lessons, worksheets, a real result at the end.
A paid community with you in it. Monthly, with calls and a feed.
Sliders, not promises.
Move the sliders. This is the reason it's worth one call.
"Buy during a launch" is the share of your followers who purchase in one launch week. Real numbers range widely by niche and trust. That's what the call is for.
A note from Wolfgang.
I make content for Instagram creators for a living. I keep seeing the same thing: the audience is there, the trust is there, and the income isn't. Building a product is a second full-time job, and nobody with a growing account has room for one.
I do. And I'm good at the build. So instead of charging you for it, I'd rather build it with you and get paid the way you do: when it sells.
That means I only win when you win. Which is why I pick carefully, and only work with a few creators at a time.
Clearing the usual worries.
There's no monthly fee to keep me around. I'm paid from what the product earns.
You post. In your voice. On your schedule. I write, you decide.
I make the actual thing, with you, for your audience.
The first product is built and launched in weeks, not quarters. We set the date on the first call.
If it doesn't sound like you, it doesn't ship.
Who I say yes to.
Straight answers.
Weeks, not months. A playbook or toolkit can be live in two to three weeks. A full course takes longer because there's more to record. We set the launch date on the first call and work back from it.
Three things. Review what I build and tell me where it doesn't sound like you. Record the parts only you can record. Post the launch content on your account. Most creators spend a few hours across the whole build.
Yes. The product, the brand, and the audience are yours. The split covers what the product earns while we're working together, and we write down the terms before I start.
Then I've lost my time and you've lost a few hours. That's why I pick carefully, and why we test the offer with your audience before the full build. A story poll and a few DMs tell us a lot.
We agree the number on the first call and put it in writing. There's no upfront fee and no retainer. I only get paid when you do.
If it does, it doesn't ship. The launch is written in your voice, and the product is something people have already been asking you for. Selling something your audience asked for is an answer, not a pitch.
You can. Agencies charge upfront whether it sells or not, so they get paid the same either way. I get paid when you do. We're pointed at the same number.
One call. Twenty minutes. If it's a fit, I'll show you the product hiding in your content.